There are several key pain points that buyers have reported feeling throughout the process of building a new home. One of the most common problems buyers face comes near the end of the home building process. As their new home comes closer to completion, clients can easily become more stressed. Completing the last items on their checklist signals that this will be one of their last touchpoint moments with the builder before the project is complete and they receive their new set of keys.
Many buyers find this phase to be overwhelming. Customers have a vision of how they want their home to look when it is finished, but they don't quite know how to make it a reality given their concerns about budget and design alignment.
Next-Gen New Home Buyers and The Studio M Experience
Baby Boomers are aging out and millennials are moving in. The next generation of consumers places value on having experiences over having things. We are all living in a Peloton, Tesla, and Hello Fresh world now where in-the-moment satisfaction and instant gratification are valued by buyers above anything else.
That being said, the home builders that will succeed in serving this generation will need to understand the customer's needs throughout the entire customer journey. One of the best ways to do this is to utilize visualization tools that give your buyers a whole new level of involvement and context when building their new home.
The McGuire Home experience (MHX) is more than just a set of visualization tools. It provides users with a level of confidence that they may not have felt otherwise. By reimagining the home decor experience, we are able to make our customers feel like they are in control. These shoppable moments are not only good for your business, but it's what your customers expect.
Our goal is to make it easy for your customers to see what you see and to create relevant customer touch points throughout the customer journey.
To learn more about MHX, visit our website!